“Make sure your company stays connected with startups ecosystem”

At Engaged Management Scholarship International Conférence in Paris, Olivier Fleurot, Publicis Groupe Senior Vice President ”  shared Publicis group digital transformation journey starting with the statement that ” we need to rethink our strategy that internet will just go away” and how Publicis had to completely revisit his mission and organization while staying true to the company DNA.

He highlighted that all industries are impacted by digital transformation , that we are only at the beginning of the journey and  need to keep up with innovation not only in your traditional business sector but much more broadly as disruption is likely to come from new players and from different business segments.

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